As the S&P 500 rose by 11.3% from July 10th through July 28th short interest fell sharply – on the New York Stock Exchange by 10.3% and on the NASDAQ by 5.1%.
As covering intensified, investors concentrated new short positions in companies with well-know bearish stories. On the short side, this is a relatively defensive position which is the equivalent of a long investor owning 3M or Coca-Cola. Companies: PALM, VPRT, MTG, RHT, DECK and DTV.
Short Interest as % of Shares Outstanding
(Sector averages in gray.)

PALM INC (PALM)

VISTAPRINT LTD (VPRT)

MGIC INVESTMENT CORP (MTG)

RED HAT INC (RHT)

DECKERS OUTDOOR CORP (DECK)

DIRECTV GROUP INC (DTV)

























As with Building Suppliers, several retail outlets have held up well even though retail sales overall have declined sharply. Short-sellers now believe that the fortunes of these companies will soon share a similar experience with the rest of the retail sector: Dress Barn (DBRN), Joseph A. Bank (JOSB), Children’s Place (PLCE), and HHGregg (HGG).







